Let me start saying that spying on you is the new way of making money.
Accessing to markets information is the most powerful tool a marketer can have, and BlueCava offers the technology to grant a VIP access to it.
BlueCava has been recognized for its “patented way of identifying the unique fingerprint of any Internet connected electronic device.” In simple words, no mater what electronic device you are using to go online, whether is a cellphone, a game consoled, or a computer, your information is been legally tracked and recorded through its platform technology without you even notice.
The technology has been around for the past decade; however, its marketing application is a recent concept. Its effectiveness relies on the ability to covert data into valuable, reliable, and real time information that consistently provide target markets relationships.
The technology is based on what they have called the “3 big” platforms:
The Device Identification Platform is capable of recognizing personally identifiable information. This information is then used to analyze behavior of related devices.
The Device Reputation Platform goes one step further and allows them to analyze your device’s past behavior and then decide whether is convenience or not to establish device communication for business purposes.
Finally, Reputation Exchange Platform offers clients a quick exchange of devices behavior in more than 100 categories.
As you can see, you are no longer a mystery. Your information is easily gathered and exchanged in ways you might not even imagine. From your device information, passing through to your browsing behavior, all the way to your personal information can be known depending on how explicit you are when you are online; even your geographical location can be determined.
For the peace of your mind, someone is doing something about it. Whether it is effective or not, that’s a completely different thing.
The Federal Trade Commission and the Commerce Department have been working on a proposal for legislation on online privacy. So far, the proposal is grounded on the idea of bringing choice control to the consumer. Opt-out mechanisms are already being implemented, and guess what, they have not been effective. The report doesn’t offer explanations on how are the proposed opt-out any better than the previous ones.
The concern on online privacy has already been raised, but the solutions are full of ambiguities and they also are unfeasible when it comes to a real world implementation.
In my opinion, online privacy still is far away from us.
So smile,
Say Bye to your privacy, and
Say Hi to the screen! Still there is someone watching you in the other side.
http://online.wsj.com/article/SB10001424052748704679204575646704100959546.html?mod=what_they_know
http://www.bluecava.com
http://www.ftc.gov/opa/2010/12/privacyreport.shtm
Technology is great, but scary. I agree that online privacy is far away from us. Even government has made their effort to regulate, there is a long way to go. Why? Invasion of privacy depends on whom the plaintiff or the defendant is. If government invades your privacy, they can say they are trying to protect people’s safety. They can make any excuse they want. They are the government, who makes law. What can you expect? To protect your privacy, you have to count on yourself. You have to be careful when you do online shopping, chatting, and etc. You need to use whatever you have to make your computer less vulnerable to privacy invasion.
ReplyDeleteI have to agree with you on the fact that we should not expect to have privacy online any time soon. The good will of the government agencies is not going to be enough when it comes down to regulating the ambiguous and omnipresent Internet, which does not respect territories or jurisdictions. So as we wait for authorities to do their part, I guess we should do ours by understanding that cyberspace is no more private than a public park. Therefore we have to be very careful about what we post on the web, always keeping in mind that there will be someone watching.
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